The main purpose of a website is to act as a branch of your business, capable of attracting clients and delivering services even while you are asleep and your physical business is closed. In addition to promoting your products and services, you can also enhance your company’s marketing with a better cost-benefit ratio.
Among the costs involved in maintaining a website, we can mention: the annual fee for the website domain and the monthly fee for website hosting.
Yes, over time Google will index your website in the search engines. One way to speed up this process is by using an SEO-specific plugin or tool and also registering the site with Google Search Console. Additionally, having pages and blog posts with content that aligns with your customers’ interests is extremely important.
Corporate Website: A website that describes products and is intended to guide consumers towards traditional purchasing. It also includes information about the company, such as its history, location, and a contact form.
E-commerce: In addition to the benefits provided by a standard website, e-commerce is distinguished by having an online shopping module with categories, product descriptions, and other features. Visitors can purchase products directly through the website.
Portal: These are web pages that serve as direct access points to a set of services and information. They mainly include specific systems for managing large volumes of data. For example, an estate agency can manage all available properties and their photos for sale or rent online, and, most importantly, enable visitors to easily search for various properties on the site.
The cost of developing a website can vary depending on the features and functionality it includes. When used intelligently, it becomes a tool that delivers a positive return on the time and money invested.
Website hosting is the service of storing a website and making it constantly available on the internet. In other words, the hosting service enables your website to be viewed 24 hours a day worldwide. When you create a website and want others to see it, you’ll need to publish (or upload) it using a website hosting service.
Hosting plans also allow you to use personalised email addresses with your name and domain (e.g. your_name@your-domain.co.uk). Other services may also be included in your hosting plan, such as databases, access statistics, and many others.
A professional email is one used by companies with a custom domain, e.g. contact@yourcompany.com.br, unlike free emails provided by services such as name@hotmail.com or name@gmail.com.
Email has revolutionised the way people and businesses communicate. Nowadays, we spend a significant amount of time checking or sending emails – it’s practical, fast, and low-cost.
A website domain is like the address of a house. It is the unique address of a website and usually includes the company’s name in the domain. For example, my website design company is called: DS Criação De Sites. The domain of my website is: dscriacaodesites.com.br.
It is not possible to register the same domain more than once or by different people. In other words, no one else can register or purchase my domain dscriacaodesites.com.br as long as I keep paying for it (annually).
What can be done is using different extensions. My main domain has the .com.br extension, but I can also register and use the .com version, among other extensions.
Choosing a domain is very important. However, it must be unique – you can choose it as long as there isn’t another one with the same name. The name should be connected to your brand or product so that it is easy for your customer to remember.
We recommend purchasing at least two domains: one with the .com.br extension and another with the .com extension, as these are the most commonly used.
Search Engine Optimisation (SEO) is a set of techniques, methods and/or strategies aimed at improving the ranking of your pages in search engines. In other words, when a user types a keyword into a search engine, the goal of SEO is to ensure that one (or several) of your website’s pages appears among the top results in the organic search.
